There’s a curious thing about modern, middle-class life. We can afford things. We have money to spend. But we’re not very good at it.
Sure, we have to cover the boring bills and housing costs. But someone with a decent income has a bit of flex left in their budget. The dilemma is deciding what to do with it.
I’ve been thinking about this lately. How do we know if we can afford something?
Or more accurately, how do we decide what we can afford?
It’s more complicated than it sounds. Humans are notoriously bad with delayed gratification. So, when we’re deciding how to allocate our money, we often choose what’s right in front of us.
Shiny things, fun things, easy things!
In a perfect world of financial responsibility, we wouldn’t go shopping or to the pub until we’d put extra money into our savings, our mortgage, or investments. But life is not perfect, nor are we.
But I have a theory that the key to building wealth is saying, “I know I can afford this, but should I?”.
There are some common spending traps that we should be conscious of in life. We would do well to notice, pause and reflect on these … before we get out our wallets.
Maybe most spending is emotional. We have a vision of our lives that we’re trying to fulfill. To look a certain way, present a certain way, create a certain story about ourselves.
But there is also a particular type of emotional spending that’s a response to a situation. It’s called retail therapy, and it’s bullshit.
Therapy is a positive process that makes you face your feelings and deal with them. Shopping is just avoiding those feelings.
Spending to soothe your pain – or at least delay it – is a trap.
(I’m not saying I haven’t done it, but I will say I have I ended up with poorly fitting outfits.)
Solution? Process your emotions, rather than avoiding them. Call a friend, go for a run, hit the gym (my personal favourite). Maybe even go to real therapy (seriously – it’s great – I wrote about it here).
This is my hobby horse, so get ready for a rant.
If you’re spending fifty bucks a week buying lunch, because you can’t haul your arse into a supermarket, then it’s time to reassess your life choices.
It’s not about having time, it’s about having priorities. I’m not saying you need to spend hours in the kitchen every night. Commit a short period of time to even the most half-hearted food prep, and you’ll thank yourself. (I gotchu fam – tips here and here).
Same goes for spending too much at the pub/cocktail bar, because it’s a habit and your friends do it and you can’t think of anything else to do that’s cheaper or more satisfying.
Look, everyone likes a night out, but if it’s your default, then maybe have think about the habits you’re forming.
Solution: Work out where your downfall is, and how much time or effort you need to fix it. It may be less than you think.
It’s easy to think something is necessary because you do it a lot. But it just means you’ve set your baseline at a particular level: regular salon sessions, eyelash extensions, getting your hair done every six weeks, or whatever recurring cost has become part of your routine.
I was convinced that one-on-one coaching every week was definitely necessary and justified. But having stopped it this year, it turns out, it’s not. I love my coach, but do I have other financial priorities right now? Yes. (Am I a good enough powerlifter to justify the cost of coaching? No)
Solution: I’m not saying you shouldn’t treat yourself. I’m saying to think about what you have normalised in your life, and whether it’s serving you well.
The social pressure of money is a real thing.
People don’t like to say ‘I can’t afford that’. There’s a perceived shame in noting the lofty financial expectations people place on others.
So you either find money for things, or whack it on credit cards.
Hen’s weekend that’s gonna cost 300 bucks? Suck it up and pay.
Friday night drinks that cost $50 a round? Deal with it.
Group birthday present for $100 each? Sign me up.
And before you know it, the budget is blown.
Solution: Generosity is good, but you don’t have to get on board the crazy-cost-train every time you’re asked. If you have a financial goal you’re working to, make it known. “Sorry, I’ve got some aggressive savings goals for my house deposit. Can we look at some other options, or I will do my own thing”.
Real friends will be chill about that. Shallow friends can eat a bag of dicks.
Set yourself up for success
Look, I know this stuff isn’t always easy. The first step is being clear on your goals – it’s easier to say no if you know the reason. I highly recommend working on your goals (here) and mindful spending manifesto (here).
Then you’ll be set up for success when it comes to saying no, or not today, or not ever.