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The Fierce Girl's Guide to Finance

Get your shit together with money

Month

June 2018

It’s not you, it’s them: why finance seems boring AF, and what you can do about it

If finance seems about as exciting to you as a relationship with Aidan, I’ve found one of the reasons why.

I had this insight while witnessing one of the beloved rituals of the investment industry: roadshows.

It goes like this: you have an investment product to sell. You want stockbrokers and financial advisers to sell it, so you go around town presenting to them. There is a PowerPoint that’s been through 20 versions. A slightly weary senior management team who has given the same spiel three times that day. And a group of finance people who vie to ask the smartest-sounding questions.

I’ve  been at a couple of these briefings lately, and holy hell, what a sausage-fest they are.  At the first one, there were no women in the audience. At the second one, there was just one among about a dozen men.

So, there are all these statistics about women’s lack of participation in investing. Women invest less, feel less confident about their decisions and often leave it to their partner (some good stats here).

And when I look at who’s running the show, I think ‘well, duh’.

What’s does ‘women’s investment’ look like?

I’m not sure, really. One of my inspirations, Sallie Krawcheck, is a serious boss-lady who has thought about it a lot. She used to be CEO at a giant finance company, and these days she runs a women’s investment firm called Ellevest. (It’s in the US, so I haven’t invested with them, but I totally would.)

Sallie has a lot of data and insights into why a female-focused investment firm needs to exist, which I won’t replicate here. Check out the website here.  Broadly, we have different goals, income patterns and attitudes to money – so why not have our own approach to investment?

But nearly all women have worn men’s clothes before. Maybe you stole a perfect t-shirt from your husband, shopped in the men’s underwear section, bought a pair of Cons, or inherited your dad’s 1970s maroon tuxedo jacket and worn it out on the town (thanks dad!).

So you would know that just because something is designed with a man in mind, doesn’t mean it’s wrong for women. And investing is the same.

Sure, most investment products were created by a bunch of guys with a serious Excel spreadsheet addiction. And yeah, they are packaged up and sold by a bunch of guys in suits. And the language and marketing around them is created without women in mind.

Who cares? Invest anyway!

Let’s not wait for the finance industry to achieve gender diversity. I’m not sure it ever will. Instead, let’s take matters into our own hands. Here are three things you can do right now to take control of your finances and low-key smash the patriarchy.

  1. Educate yourself – Take time to understand the basics of money management, investing and financial lingo. This website is a good start (of course!) but there is also a wealth of information out there (pun intended). Start at www.moneysmart.gov.au, get to know The Barefoot Investor, head on over to www.financy.com.au, or just ask your smart, financially literate friends where they learnt about money.
  2. Make a plan – You don’t have to go and drop a few thousand on a financial planner. Set a SMART goal, map out a plan to get there and then allocate your funds accordingly. This is literally the basis of all financial planning, so if you can do this for your next goal, you’re streets ahead. (Some goal setting tips here)
  3. Dip your toe into investing – Not all investments need $50k in cold hard cash to get started. Microsaving apps like Raiz (formerly Acorns) can get you acquainted with investing on a small scale. You can buy an Exchange-Traded Fund (ETF) for a few hundred dollars (learn more in my post here). If you love property but can’t afford your own place, you can buy a little bit with companies like BrickX (I haven’t invested with them so I’m not endorsing it, but you can always do your own research). The point is, you don’t need to be a baller in a suit, wearing a Rolex, to get started as an investor.

Remember: just because  the finance industry is dragging its feet on gender diversity, you don’t have to miss out  on making money. Take charge and take your seat at the table!

Gone a little crazy with spending? Here’s how to get back on track

Being good with money is like being good with your diet. Damn hard to do all the time.

(And easy to get annoyed with those freaks who are).

Another similarity is that they are both money and spending are easy to get carried away with, then spiral into disaster.

Like when you eat some birthday cake at work in the morning. And then figure you may as well eat a burrito for lunch. And then the day is buggered, so you might as well have three wines and a bowl of wedges. Then a burger.

I know, that sounds like an awesome and delicious day. But we all know it ends in guilt and shame by the time we go to bed  a little drunk.

Money is the same. When things get a bit out of control, it’s easy to let them get even more out of control. And the more it gets away from you, the more depressing it is, so you might as well treat yo’self.

But no! Don’t!

We don’t have to let a few bad decisions derail our good habits.

Just because you accidentally fell into Kookai and bought a dress, doesn’t mean you need to buy matching shoes. And just because your credit card is close to being maxed, it doesn’t mean you may as well hit the limit anyway.

So, here are some friendly tips to help you get out of the shame spiral, when things get a little cray-cray in financial department.

  • Check your bank statements – Sounds simple, I know. But just like I have a deep aversion to opening mail (because it always requires subsequent admin), it’s tempting to keep the banking app closed and invisible.

    Maybe you need to rope in a friend or partner here – but the key is to just dive in and check the damage. Let’s be honest, it’s always better to know what you’re working with, rather than have a vague number rattling around your head. And hey, there are always rewards: knock yourself out with a Tim-Tam after you’ve done it.

  • Identify the culprits – You usually have a good idea of what’s causing blowouts. Either too much shopping, too much going out or indulging in whatever hobby/collection/sport you love. But it’s really useful to have a bit of a reckoning, where you go through the above-mentioned bank statement and face the reality of ‘I spent how much on booze last Friday night?‘. Because then you’re ready for the next step.
  • Work out what’s going on in your head – What’s driving these blowouts? Is it a response to stress at work or home? Are you distracting yourself from some relationship shit? Are you partying a lot because you’re nearly 40 and your youth is quickly slipping away (asking for a friend…).

    It may be that when you’re honest with yourself, you can look for other ways to deal with the issue you’re avoiding. Do some yoga. Get some therapy. Tell your boss/partner to fuck off. Whatever works! But until you get to the root cause, it could be hard to sort your money out.

  • Get clear on your goals – I always find it hard to be disciplined if I don’t have a clear goal -whether it’s getting bikini-ready for Mexico (an actual thing that’s happening – yay!), or hitting a savings goal (money for said trip).

    If you’re drifting from your good behaviour, it’s time to refocus on your goals – whether they are short, medium or long-term. (And if you don’t know, check out this post).

    You should also review if those goals are working for you – if they’re too far away, you can lose track. If they’re too unrealistic, same deal. Make sure your goals are SMART if you want them to work hard for you: Specific, Measurable, Actionable, Realistic, Timebound.

    Once you have an idea of where you’re going, it’s much easier to stay on the journey.

Remember,  you don’t have to perfect with money (or anything, actually). But you do need to believe you can do better, even just a bit better, at any given time.

Did you know that you’re actually awesome and talented and empowered and enlightened and fierce AF? You just need to believe it. And work up the courage to open your banking app…

Good luck Fierce Girls!

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