OMG you guys, can you believe I’ve been working on this thing for four years now?

On one hand that makes me feel like a loser, because I’m still not a household name.

Then on the other hand I remember how I took an awesome job, but had to pay the price of becoming anonymous on this site. It’s made it super hard to build a profile. Being, like, invisible and all.

Anyway, things are changing on that front – more to come in the next month or two. In the meantime I stumbled across this amazing video that started it all!

Big props to Mindy Gold who was my co-founder, before she up and moved to live the London dream.

Initially, Fierce Girl Finance was conceived as a video series. But then a) my co-host buggered off to ol’ Blighty and b) I remembered I am actually a writer.

Next year there will be more video content though, because really, not everyone wants an essay on asset allocation.

If you are still reading, I just wanted to share a few lessons I’ve learned in the past four years.

  1. Women want a positive space to talk about money. We want it to be friendly and and relatable. We don’t want to be lectured to or scolded for ‘wasting’ money. We want an empowering or inspiring conversation. (Hopefully that’s what y’all came here for!)
  2. There are many elements to ‘money’. It’s not just about investing knowledge, or getting your mindset right, or being a tight-arse, or taking positive action – it’s all of those things. That’s why I’ve built the content around these pillars. In the next website iteration it will be easier to find stuff this way.
  3. Success flows where attention goes. The Belinda you see in the video here is barely keeping it together. She was recently separated but still paying half a mortgage on a house she didn’t live in (plus inner-city rent). She had a long and grinding divorce fight ahead. She was going to lose a huge chunk of super in that process. But today’s Belinda has practiced a lot of what she preaches. She has no debt outside of a mortgage, she has savings that allow her to make some hard but exciting career choices. And she is much better friends with money now than she was then. The key has just been focus, focus, focus. That, and finally doing her tax returns.

So, as you can tell from all my lame cryptic comments, there are some changes afoot here at Fierce Girl HQ (like, my apartment, not an actual office).

I’m super pumped for it and can’t wait to share it. In the meantime, please wish the blog Happy Birthday, and enjoy the Bindi and Mindy show.